ADAPT Software Named Microsoft® Business Solutions Partner

IRVINE, Calif. – April 17, 2003 – ADAPT Software Applications, Inc., announced today that the company has been named a Microsoft® Business Solutions ISV partner for the Microsoft Great Plains product. The ISV status is recognition by Microsoft that the ADAPT Customer Relationship Management product, ADAPTcrm, complements and adds to the feature set of Microsoft Great Plains.

According to Brian Dunn, CEO of ADAPT, “We’re pleased with the Microsoft affiliation. ADAPTcrm is ideal for small and emerging businesses (typically 5 to 25 or more users) using Microsoft Great Plains. From a cost, integration and functional standpoint, ADAPTcrm is a perfect fit.”

“We are marketing ADAPTcrm to Microsoft Great Plains users who are seeking a cost-effective, easy-to-implement and simple-to-use CRM solution that provides a seamless, real-time front to back office interface right out-of-the-box,” said Marc Wolfe, ADAPT vice president of Marketing. “Unlike other CRM offerings, ADAPTcrm supports both Microsoft SQL Server and Pervasive.SQL-based versions of Microsoft Great Plains (formerly "Dynamics") for which there is an enormous legacy user base.”

ADAPTcrm combines enterprise-class tools for managing marketing campaigns and ROI, sales opportunities and pipelines, service contracts and incidents as well as business processes, company-wide knowledge and back office functions with a single, quick installation. “In a nutshell, it's a high-end solution for smaller businesses using Microsoft Great Plains without the typical barriers to entry – specifically cost, time and IT resources,” said Wolfe.

“ We are pleased to have ADAPT Software Applications join the ranks of Microsoft Business Solutions ISV partners,” said Don Nelson, general manager of channel development for Microsoft Business Solutions. “ADAPT’s extensive experience in Customer Relationship Management will provide our joint customers with increased functionality to maximize the return on their investments.”

In addition to Microsoft Great Plains, ADAPTcrm is integrated to a wide variety of popular accounting/ERP solutions, including Best’s MAS 90 and MAS 200, Platinum for Windows and BatchMasterPFW, Exact’s Macola Progression, and manufacturing systems from IndustriOS and SYSPRO. Without exiting ADAPTcrm or navigating through complex menus of a second application, users can create sales orders, check shipments, inspect customer accounts receivable, verify inventory levels and perform other critical functions found in these systems, thus eliminating duplicate data entry or having to ask others for information.

To reduce training requirements, ADAPTcrm incorporates a highly intuitive user interface. New users can immediately begin to navigate around the system without formal training or reading a single page of product documentation. “The designers of ADAPTcrm made a conscious effort to eliminate toolbar pull-downs, keyboard commands and hidden (right mouse click) menus. Everything is visible and straight forward,” said Dunn.

“ Smaller businesses with minimal IT staffs will also appreciate ADAPTcrm’s code-free customization capabilities. Designed for end-users, our table-based setup system allows application users to add fields, forms and folders to records, create customized queries, reports, selling processes and implement business rules – all without writing code or changing database structures,” noted Wolfe.

ADAPTcrm also features a built-in Process Definition Language (PDL), a powerful yet user-friendly tool for modeling complex business processes. PDL expands the use of ADAPTcrm beyond traditional customer relationship management to true “computer aided management.” Using PDL, businesses can, among other functions: Automatically trigger processes; Automatically generate alerts to employees and customers; Automate marketing campaigns; Schedule proactive service calls; Automatically respond to Web-based leads; Run telemarketing scripts; and Automatically follow up on important activities.

Established in 1993, ADAPT Software Applications is a leading provider of fully integrated, front-to-back-office CRM solutions for small- to medium-sized businesses. ADAPTcrm software combines collaboration, executive management, marketing, sales, service, fulfillment and ERP integration in a single, enterprise CRM solution.

The core competency of ADAPT Software Applications, Inc., lies in client/server and web-based rapid application development with expertise in front-to-back office integration, as well as various platforms, operating systems and database management systems.